The marketing mix is referred to marketers. It is vital when establishing what is being offered by a specific product or brand. It is frequently linked to the four P’s: promotion, and place price, product,
- Product – The Product needs to meet consumers needs, it should meet their requirements and be effective.
- Place – It should be in a place (available) to the consumer, where they shop (eg. Mail Order, mall or online shop.
- Price – It should constituent value for money.By no mean does this infer that it should be the cheapest. it must be pitched at the right price..
- Promotion – There are a number of means for promoting the product. This could include door to doors sales , tiop line advertising, Sales Promotion. today more than ever Social Media is becomigna key means of communication (Ignore the internet at your peril!)
In marketing, a service the 4 Ps are often increased to the seven P’s to refer to different aspects of services.
Interestingly , the concept of four C’s later replaced the 4 Ps in the context of a customer driven organization (consumer, cost,communication, convenience). This can be contrasted with Shimizu’s four Cs (communication, channel,
The Marketing Mix is but one component of marketing theory.
In order for organisations to be effective marketing must be sufficient and effective.
Sales and marketing training
|Internet Marketing Essentials||Marketing Fundamentals||Negotiating Skills|
|Professional Selling Over the Phone||Sales Skills: Advanced||Sales Skills: Basic|
|Sales Team Management||ValueSelling Associates™|
It is also important to have other skills to achieve in a marketing environment these include soft skills.
Management Development Training
Project Management Training
|Project Management Fundamentals||Project Management Intermediate||Project Management Advanced|
Entrepreneurship and Business Courses
Business Finance and book-keeping
|Investing & Trading 0- Short term||Sage Pastel Intro to Bookkeeping|| Public
Finance Management Training
|Basic Business Finance||Finance for Non-Financial Managers||Investing & Trading – Long term|
Human Resources Courses